Run- dmc's impact on rap and society Essay Example | Topics and Well Written Essays - 750 words

Run- dmc's impact on rap and society - Essay Example ablished Rush Productions, a hip- hop management Company in the 80’s encouraged his brother Joey to form a rap duo with his friend Darryl McDaniels. They started out as a duo and later roped in another friend called Jason Mizell. The trio introduced a dress culture to suit their fancy and set them apart from the regular dress code. Their style was flashy with hats, untied sneakers and heavy gold chains that greatly appealed to the youth and left a deep impression on their suburban rock fan following. (Simon & Schuster, 2001) Run – D.M.C outshone their predecessors Grandmaster Flash and Whodini by being much more tougher and menacing while using samples from heavy metal and their popular spare beats. They helped to promote rap from a genre that was single oriented to a genre that became officially album oriented. Run – D.M.C was the very first hip – hop artist group to cut full- fledged albums and slowly made it into the mainstream of music. In the course of time Run – D.M.C had spawned many other groups and were even overtaken by them, yet they dedicated themselves to performing even into the 90’s. The group had cut their first single titled â€Å"It’s Like That† in 1983 which sounded like no other rap during that time. By 1985, they had become America’s most popular and influential band after their second album titled â€Å"King of Rock.† This album was succeeded by the R&B single which was a cover for the legendary Aerosmith titled â€Å"Walk This Way† which became Run- D.M.C’s biggest hit single which was recorded using Aerosmith’s Steven Tyler and Joe Perry. This was the very first hip – hop number that appealed to both rappers and rockers alike. This album was followed by their third album titled â€Å"Raising Hell† which became the first rap album to scale to number one on the R&B charts and then even go platinum. There was no turning back now for Run – D.M. C as they strengthened their position as the first rappers to make a