Strategic Supply Chain Management (REPORT) Essay

Strategic Supply Chain Management (REPORT) - Essay Example However, it is important for businesses to realize that the pillar of any business is its supply chain. Thus it is important to critically analyze the supply chain of the business. Supply chain deals with all the processes undertaken to provide a valued product or service to the customer. Thus the supply chain consists of processes right from the source, to the make and lastly to the delivery. Ensuring that the service or the product reaches the final delivery in the standard quality with minimum cost, is what makes a company profitable (Taylor, 2010). In order to understand the feasibility of the supply chain management, we will consider a case in point relating to British Airways. Since British Airways is a well established and successful organization, it will also have well established supply chain process. Let’s discover whether the supply chain of British Airways can improve according to the changing requirements of British Airways. British Airways is a name well known around the globe for its global airline service throughout the year at low fares. It also has the honour of being flag carrier airline for the United Kingdom. British Airways was formerly known as Imperial Airways. British Airways has a very good repute amongst its customers as it is known to be environment friendly. The company constitutes almost 48000 employees. Despite the economic crunch, the company has managed to maintain successful operations and is constantly striving to increase its profitability in the coming years. However that is only possible if the company identifies and builds upon its core competencies aligned with the changing trends of the global environment. The success of any company is determined by how it operates. The existing success of British Airways can be determined by the same reason. In the current situation, the company has set an exceptionally well working environment by determining certain KPIs